Why Beat Tapes are the New Way for Producers to Market Them Self
What makes your beats better than theirs?
Well, a lot of things could probably be your answer!
But it’s so easy to create and think your tracks are hot, and it’s another to market them and get them in front of the eyes and ears of your fans that want to hear you.
That’s why I’ve taken a different approach to my music in the last few years.
I’ve started to create beat tapes!
I don’t know what got me started on this whole beat tape idea, but it has helped me significantly in many areas of my production process and mindset.
What You Will Learn
- Why Beat Tapes are More Effective than Marketing Single Beats
- Amazing Practice When Releasing a Volume, Rather than a Single Beat
- A Better Representation of What You’re Capable of!
- If you Get Physical Copies Made, you Learn Tons Through the Process
I created real physical beat tapes of my FREE BEATS By GratuiTous series.
It has been remarkable the feedback I get when I hand these out!
Compared to a burned disc and writing on it with sharpie, having a professional product to hand out to random people, as well as people you know, makes a HUGE difference!
Their eyes open up with surprise and excitement!
I’ve been on both ends of this table, and at first, burned CD’s are totally fine. But if you’re wanting to take beatmaking seriously, you’ll want to read this post.
You can first start with this video. It’s the same idea of what this blog post is about, but I wrote this afterwards, so way more goodies are below:
Why Beat Tapes are More Effective than Marketing Single Beats
With so much music available, whether free or paid, it’s hard to stand out – I’m sure you can relate!
A beat tape will let your beats stand out more because you are placing them into a collection.
If you continue to produce music, and release these beat tapes, fans will get excited upon each release, and new fans can quickly download other volumes.
In my opinion, it’s just a cool approach to marketing yourself as a beat maker.
Amazing Practice When Releasing a Volume, Rather than a Single Beat
When releasing a single beat, you don’t really get a taste of the whole process of releasing an album/beat tape.
A lot of producers who work with popular artists are always involved in this process!
You have to think in terms of what songs you want to place first to have the biggest impact to someone who pops in your CD for the first time!
You also get a huge wake-up call in terms of mixing and mastering!
I usually tend to release about 10 tracks at a time. I feel this is a good balance between enough music to release, and the amount of work to put into the beat tape!
With 10 tracks, you have to first mix them all. This is a big process because you actually have to commit to your decisions, and finish the tracks!
And now in the mastering stage, this is where things can really go wrong for you!
When first starting out, you just want to make sure your volume levels are consistent. That’s the most important.
This way the listener doesn’t have to keep adjusting their volume knob for each new track that plays. (It will make for a more polished release!)
The timing in between your songs is also crucial. It can have a big impact on emotion if someone is intently listening to your beat tape song for song.
The more advanced side of mastering is making sure a track is balanced in terms of EQ. This is where things can get messy.
That’s why I say the most important is just making sure your volumes are consistent from one track to the next.
So as you can see, by putting together a beat tape, you get a different side of the production process.
It’s not just creating the beat anymore.
You’re actually putting together an album/beat tape, and how you present this can make or break the project!
A Better Representation of What You’re Capable of!
I just want to state this point again.
A single beat can get lost, a beat tape can help you be remembered.
If someone downloads your beat tape, they get a better idea of the variety you can create (unless all you do is create trap… a trap beat tape would probably be pretty boring, in my opinion!)
If you Get Physical Copies Made, you Learn Tons Through the Process
Always working with digital files, we never get our hands on the real end product!
How do you actually go about getting a CD made?
Are some vendors better than others?
Are some prices better than others?
What’s the difference between duplication and replication?
What kind of file format does you image have to be in before sending it off to get printed?
What are ISRC codes?
Have you triple checked all your song names for typos? (Man that’d be embarrassing!)
Is all your contact information on the CD in case someone wanted to contact you?
What about some copyright disclaimer stuff? It won’t stop someone, but it can at least look scary to them 😉
That’s just a few of the questions I can think of off the top of my head.
The process to actually complete this physical CD was a big one of my end!
I was so happy when I received my physical copies.
I remember popping it in a CD player and just waiting for that first song to play..
So, there’s my thoughts about going the beat tape route.
At the current moment, I actually give all my music away for free download.
You could charge for these beat tapes, or sell them to artists at a cheaper price, as if a bundle lease deal.. But it’s up to you!
This market is super saturated, and it’s only going to get to the point of quality will win.
Are you ready to stand out?
What are your thoughts? Would love to hear what you have to say about beat tapes vs singles in the comments below!
I’ll reply back! 🙂